DESIGNER | CONTENT CREATOR | BRAND ENTHUSIAST  
I will never be satisfied with my life if I am not creating; I want to continue exploring and taking every opportunity I cross to delve deeper into my passions and techniques. With every new design/creation, I pour my heart into the project. I am a determined, hardworking, innovator who is ready to take on her newest challenge.

EXPERIENCE

Owner | JW DesignAugust 2020 - Present

Senior Designer | Malbon CreativeApril 2019 – August 2020

  • Developing a brand from all facets including: strategy to logo design, identity systems, collateral, digital and physical applications.

  • Creating branded label designs beginning with creative discovery to finalizing designs for print manufacturing.

  • Building websites for clients, starting with the initial meeting to content generation, creating wireframes, testing, optimizing and launching the final site. 

  • Efficiently organizing clients and projects to promote an effective workflow while supporting the team in a fast paced environment.

  • Formalizing and creating proposals for prospective clients and projects.  

Graphic Designer | Old Dominion UniversityJune 2018 – April 2019

  • Design/production consultant to university faculty and staff regarding appropriate and effective use of design technology.

  • Formalized detailed project records which included timelines, production  needs, client information, materials used, services rendered, and billing information. 

  • Conferred with a project team(s), clients and content advisors regarding project objectives, goals, resources, target market research, design  development, technical requirements specifications and production arrangements for equipment, supplies, and staff.

Graphic Designer and Content Manager | The Green Cat Juice Bar & Market2014 – Present

  • Conceptualized and established brand identity.

  • Generate and maintain media listings including WordPress, Google Business Listing, Google Analytics, and Yelp.

  • Produce and sustain brand identity by revamping labels, menu designs, and promotional materials.

Freelance Graphic Designer | 2013 – Present 

  • Design branded content and logos for apparel, print, and web.

  • Develop and present proposals for creative work to small businesses and individuals.

Digital Communication ConsultantJames Madison University Learning CenterAugust 2017 – May 2018

  • Assisted clients, students, and faculty, to foster a professional online presence while nurturing individual brand identity.

  • Performed 40 hours of instructional teaching and 65 hours of peer tutoring per semester.

  • Created branding and web resources, class presentations, and  promotional advertisements.

Lead DesignerJames Madison Undergraduate Research JournalJanuary – May 2018

  • Constructed and formatted Volume V of the Undergraduate Research Journal.

  •  Rebranded the Undergraduate Research Journal.

EDUCATION

 

B.S. Media Arts and Design 

Art Studio Minor

James Madison University

May 2018

SKILLS

 

Adobe Creative Suite:

    Illustrator 

    InDesign 

    Photoshop 

    Lightroom 

    Dimension

Procreate

Digital Photography

Basic HTML + CSS

SEO

WordPress

Microsoft Office

Mac + PC Proficiency 

Trello

Slack

  • Flickr
  • Instagram - White Circle

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